The Role of Type

Although typography can be beautiful and elegant, its main purpose is to get a message across. In order to do this, type usually needs to be an invisible art form. It must be legible and suitable for whatever context it is being used in. If the type is so complex or interesting that it distracts from itís initial message, the goal of the typeface is not being met. In that case it is hindering the message rather than helping. This is especially true in cases of type heavy documents such as newspapers.