Type and Advertising
When choosing typography for an advertisement, designers need to consider audience and what the advertisement is trying to convey; However, ads must also be eye catching and interesting or people will not pay attention to them. Typography can be a crucial element in this. An ad with a large interesting title can pull a reader in more than something without that same typography treatment.
If the designer continues to use appropriate type for the audience (legible for the elderly or fun for children) the reader will be more likely to continue to pay attention to that advertisement. In this way, typography can have a huge impact on the effectiveness of advertisements that we see daily whether or not the viewer is aware of it.